It’s right there in our tagline: We are here to make a difference and experience joy in the process.  Since early 2025, we’ve been making a difference by training the next generation of coffee professionals. We’ve always found ways to support coffee farmers, particularly women. In recent years, we’ve blended the concept of impact with legacy, asking ourselves, “What legacy are we leaving for the next generation of the specialty coffee industry?” So with “Brewing Africa’s Next

The signs were all there. Visitors to the JNP Coffee Roaster Village booth at SCA Houston could see the variety of impact initiatives displayed as signposts, complete with QR codes to find out more. A hub of activity for three days straight, the booth was also the place to savor Burundi coffee, thanks to partnerships with several roasters.